Rhode’s Highlight Milk: The Defining Beauty Trend of Summer 2026
Hailey Bieber’s beauty brand, Rhode, has taken the beauty world by storm with its Summer 2026 Collection. Officially launched on June 9, 2026, one product is dominating beauty conversations everywhere: the brand-new Highlight Milk.
Described by WWD as “perhaps its biggest drop to date,” the Summer 2026 collection also marks Rhode’s debut of the Pocket Bronze bronzer. This collection also introduces new shades of the fan-favourite Peptide Lip Tint and Peptide Lip Shape. However, it’s the Highlight Milk that beauty editors are hailing as the season’s defining viral beauty product.
The Highlight Milk, built on Rhode’s acclaimed Glazing Milk formula, is packed with skin-loving ingredients. These include ceramides, vitamin E, and glycerin. Available in four shades — Pearly Pink, Pearly Champagne, Pearly Warm Bronze, and Pearly Rich Bronze — it functions as a primer, liquid highlighter, body glow enhancer, and even a foundation mixer. Beauty insiders say that unlike typical highlighters, this one actively supports the skin barrier while delivering a dewy, luminous finish. The launch also included a recycled-handle Pocket Brush with soft vegan bristles — Rhode’s first-ever makeup application tool.
Acquired by e.l.f. Beauty in a landmark $1 billion deal, Rhode continues to cement its status as one of the most influential beauty brands shaping consumer trends in 2026.
Source: Runway Live — Rhode’s Highlight Milk Is Becoming Summer 2026’s Beauty Product