Introducing Origen: Coty’s Adventure-Inspired Fragrance Collection
Global beauty powerhouse, Coty Inc., has unveiled its latest fragrance innovation, Origen. This new Consumer Beauty brand transforms the art of scent into a journey of global storytelling. The collection boasts five signature fragrances, each inspired by a unique destination, ranging from the lush Amazon rainforest to the arid Sahara desert.
“With Origen, we set out to bottle the thrill of stepping into the unknown,” says Stefano Curti, Coty’s Chief Brands Officer for Consumer Beauty.
Each fragrance in the collection evokes a unique destination:
- Amazonian Water Lily captures the freshness of the rainforest,
- Sahara Mystery Oud blends rich oud with saffron and vanilla, offering an ancient yet modern scent experience.
The Origen collection debuted exclusively on Walmart.com in July 2025, with in-store availability to follow. The fragrances, available in both Eau de Parfum and Fragrance Hair and Body Mist formats, are designed for individual wear or for layering to create a unique scent profile.
Adding to the visual storytelling, the brand collaborates with international artists for packaging design. This includes Italian illustrator Marianna Tomaselli and Saudi artist Bayan Yasien, whose work celebrates discovery and cultural identity.
Source: Premium Beauty News