Sofia, Bulgaria: The Rising Star of Spring Travel Destinations in May 2026
Bulgaria’s capital city, Sofia, is witnessing a remarkable surge in tourism as it steps into the prime spring travel season. New hotel data, released on April 30, 2026, underscores the destination’s escalating allure. In 2025, the city warmly welcomed nearly 1.4 million tourists, marking a 9% increase compared to 2024. For the first time, overnight stays crossed the 3 million mark.
Bulgaria’s broader tourism market is also showing a robust recovery. In 2025, more than 9.5 million tourists were registered in accommodation establishments across the country. This represents a growth of 5.8% compared to 2024 and a whopping 16.1% growth compared to 2019. Sofia plays a pivotal role in international travel, with foreign visitors accounting for 63% of all tourists. These visitors generate approximately 75% of accommodation revenues in the city.
May is considered one of the best months to visit Sofia. The city offers mild spring weather, walkable streets, open-air cafés, cultural events, and easy access to Vitosha Mountain. Industry experts recommend early booking for central hotels, boutique properties, and higher-rated accommodations near major landmarks. These landmarks include the St. Alexander Nevsky Cathedral, Vitosha Boulevard, and the National Theatre. May 2026 represents a strategic time for travelers.
Source: Open PR