Kylie Jenner Dives into Wellness with k2o Beauty Hydration Line
Beauty tycoon Kylie Jenner has broadened her beverage brand, Sprinter, into the wellness domain. The launch of k2o by Sprinter marks a significant move, offering a beauty-centric hydration line that seamlessly merges functional beverages and skincare.
The inaugural product, Advanced Skin Hydration Mix, made its debut on April 8, 2026. It boasts a refined concoction of electrolytes, hyaluronic acid, and VERISOL® bioactive collagen peptides.
“Beauty has always been at the core of everything I do, and creating k2o by Sprinter feels like the natural progression,” said Jenner.
The product, clinically formulated, aims to enhance skin elasticity and boost hydration. Studies indicate visible results in a mere 4 weeks. The product comes in three signature flavors—Strawberry Lychee, Peach, and Watermelon Lime. The 20-count pouches are priced at $39.99.
This launch signifies a tactical shift into the burgeoning “beauty-from-within” category, primarily targeting Gen Z consumers. Jay Hunter steps in as CEO to spearhead the brand expansion, supported by Night venture studio, House Capital, and K5 Global.
The product is available on drinksprinter.com and TikTok Shop. International distribution through iHerb will commence in 180 countries from April 16. Amazon availability is slated for summer 2026.
Source: PR Newswire