Major Restructuring Sees GoPro Cutting 23% of Global Workforce
GoPro, the trailblazer in the action camera industry, revealed on April 8, 2026, its plan to lay off 145 employees—equivalent to 23% of its global workforce—by year-end. This drastic measure is part of a comprehensive restructuring strategy aimed at curbing operating costs and reversing the company’s dwindling fortunes.
The San Mateo-based company, which boasted a workforce of 631 employees at the close of the first quarter, anticipates the layoffs to cost between $11.5 million and $15 million. These costs will cover severance packages and healthcare benefits. This is the latest in a series of workforce reductions, following previous cuts of 15% in August 2024 and 26% in October 2024.
The restructuring arrives amidst fierce competition from rivals such as DJI and Insta360, and challenging financial results. The company reported a 19% revenue decline in 2025, with revenue dropping to $652 million and camera sales plummeting 20% to 2 million units. Despite aggressive cost-cutting measures, GoPro recorded a net loss of $9 million in Q4 2025. The company is pinning its hopes on the forthcoming GP3-powered cameras, equipped with a new AI image processor, to rejuvenate sales when they debut in the upcoming months at the NAB Show in Las Vegas.
Source: Engadget