China’s Qingming Festival Sparks Tourism Surge with 135M Trips & $8.9B Revenue
During the 2026 Qingming Festival, China’s domestic tourism market showcased impressive resilience. The festival witnessed a total of 135 million domestic tourist trips, indicating a 6.8% increase from 2025. This surge was accompanied by a 6.6% rise in tourism spending, amassing approximately $8.9 billion USD (61.37 billion yuan).
The Qingming Festival, traditionally observed by families to honor their ancestors, has transformed into a significant travel period for Chinese citizens. Tourists thronged to iconic destinations across China, including the ancient city of Zhengding in Hebei Province, the Nanshan Cultural Tourism Zone in Hainan Province, and scenic areas like Mingsha Mountain and Crescent Spring in Dunhuang.
The 6.8% increase in tourist numbers signifies a robust recovery and growth in China’s tourism sector. It demonstrates the eagerness of Chinese consumers to explore their homeland. This achievement underscores the nation’s thriving tourism sector and mirrors the growing consumer confidence in travel across the country. Industry experts predict that the Qingming Festival is just a preview of the ongoing potential for China’s domestic tourism market, with continued growth expected in the forthcoming years.
Source: Travel and Tour World