Major Beauty Deal: Henkel Secures Olaplex for $1.4 Billion
German consumer goods titan, Henkel, has inked a definitive agreement to acquire the esteemed haircare brand, Olaplex, for a whopping $1.4 billion in cash. This move marks a significant consolidation in the premium beauty sector. The deal, which was announced on March 26, 2026, values Olaplex at $2.06 per share, representing a premium of more than 50% over the company’s closing stock price.
The acquisition signifies the end of Olaplex’s turbulent journey as a public company, during which its stock plummeted, losing nearly 95% of its value since its 2021 initial public offering. Despite this, the science-led haircare brand, celebrated for its patented bond-building technology, has maintained a robust presence across professional salons, specialty retail, and e-commerce channels.
Henkel’s CEO, Carsten Knobel, expressed that the acquisition aligns seamlessly with the company’s strategy to augment its premium haircare portfolio. This move creates enticing opportunities for future growth and innovation. The transaction is projected to close in the second half of 2026, pending regulatory approvals. In the fiscal year 2025, Olaplex reported approximately 370 million euros in sales.
Source: CNBC