Cymbiotika Debuts at Ulta Beauty: A Major Leap in Wellness Expansion
Science-backed wellness brand Cymbiotika has announced its first beauty retail partnership with Ulta Beauty. The launch, set to take place online on March 15, 2026, will be followed by an in-store rollout to over 1,000 locations on March 29. This partnership signifies a significant milestone in the burgeoning “beauty-from-within” movement that underscores the importance of internal wellness for external radiance.
Cymbiotika, renowned for its advanced liposomal delivery technology that boosts nutrient absorption, will introduce four products at Ulta: NAD+ (exclusive to Ulta Beauty at launch), Liposomal Glutathione, Liposomal Vitamin C, and Magnesium Complex. The brand’s supplements are crafted to function like “internal serums,” activating biological pathways that topical skincare cannot reach, according to co-founder and COO Durana Elmi.
Laura Beres, Vice President of Wellness at Ulta Beauty, expressed that the retailer is evolving its wellness assortment to support guests with a holistic approach to beauty. The partnership will encompass:
- Influencer collaborations
- In-store education
- Sampling programs
- Loyalty initiatives
Cymbiotika, which previously raised $25 million in seed funding, boasts celebrities including Kendall Jenner, Hailey Bieber, and Zac Efron among its backers.