Apple Set to Launch Major Product Week Starting March 2
Apple CEO Tim Cook has confirmed that the company will kick off a major product announcement week starting Monday, March 2, 2026. The tech giant is expected to unveil at least five new products over a three-day period, culminating in special hands-on events in New York, London, and Shanghai on Wednesday, March 4.
Among the anticipated announcements is Apple’s first-ever budget MacBook, priced between $599-$699, designed to compete with Chromebooks and entry-level Windows laptops. The affordable laptop will reportedly feature the A18 Pro chip from the iPhone 16 Pro and come in bright colors including yellow, green, and blue.
- Apple’s first-ever budget MacBook
- iPhone 17e
- Updated MacBook Air and MacBook Pro models with M5 chips
- Refreshed iPads
This marks a strategic shift for Apple, aiming to make Apple Intelligence features more accessible across price points. The company is replacing its traditional keynote format with a multi-day rollout of press releases and hands-on experiences for select media.
Source: MacRumors