Remarkable Surge in Hawaii Tourism: A 19% Increase with $2.26 Billion Revenue in January
Hawaii’s tourism industry kicked off 2026 with an impressive surge, as visitor spending soared to $2.26 billion in January alone. This represents a substantial 19.0% increase compared to January 2025, as per the latest data from the Department of Business, Economic Development and Tourism.
The remarkable growth was propelled by a 10.4% increase in total arrivals, with a whopping 874,358 visitors flocking to the Hawaiian Islands in January 2026. Among these, 858,693 arrived by air, predominantly from the United States’ West and East markets. The average daily spending per person escalated to $276, marking an 11.3% increase compared to January 2025, thereby offsetting a minor reduction in the average trip length.
Air capacity also witnessed a significant expansion. In January 2026, there were 5,219 transpacific flights in operation, offering 1,162,771 seats – a 3.3% increase compared to the same month in the previous year. The statewide average daily census recorded 263,525 visitors, a 6.9% year-on-year increase. This surge has invigorated hotels, restaurants, transport operators, retail outlets, and entertainment venues across the islands.
The data clearly indicates that Hawaii’s travel sector is not just stabilizing, but accelerating with renewed confidence. The destination continues to attract high-spending travelers seeking premium experiences in 2026.
Source: Travel and Tour World