CLEAR Haircare Joins Forces with Red Bull F1 Racing Team
Unilever’s haircare brand, CLEAR, has proudly announced a significant global partnership with Oracle Red Bull Racing. This collaboration marks the first time the Formula One team has partnered with an Official Haircare Partner. The partnership, which was announced in January 2026, is set to span the 2026 season and beyond.
This partnership brings CLEAR’s advanced scalp care expertise into the high-pressure, fast-paced world of F1 racing. Drivers often face extreme conditions, including temperatures reaching up to 60°C, intense sweating, and prolonged helmet wear. These conditions can cause scalp discomfort and disrupt focus. CLEAR’s branding will be prominently displayed on the team’s new RB22 car and featured on the balaclavas of four-time World Champion Max Verstappen and driver Isack Hadjar.
“CLEAR is designed to help people perform at their best under pressure. Partnering with Oracle Red Bull Racing allows us to bring our scalp care science into one of the most extreme performance environments in the world. Here, a CLEAR head can make a major difference,” said Mohamed Elsharkawy, CLEAR Global Brand Vice President.
The partnership will be activated globally across Asia, EMEA, and Latin America. This will be achieved through an integrated program that includes brand storytelling, digital and social content, retail activations, and fan engagement. CLEAR joins a growing list of beauty brands, including Elemis, Givenchy, and Charlotte Tilbury, that have recently entered Formula One partnerships.
Source: Cosmetics Design Asia