Wellness and Beauty: An Inseparable Duo Dominating 2026 Trends
Recent research from Boots UK and market intelligence firm Mintel reveals a significant shift in consumer behavior. Wellness is no longer a separate entity but has become an integral part of beauty routines. As many as 40% of consumers now consider wellness essential to their beauty regime, while a whopping 84% believe they look better when they feel well.
The wellness beauty category is witnessing a meteoric rise, with key trends indicating a paradigm shift in consumer preferences. Notable trends include:
- A 755% surge in online searches for electrolytes
- A 400% year-on-year increase in adaptogen product purchases
Consumers are now more inclined towards incorporating stress-regulating ingredients like ashwagandha and ginseng into their daily routines.
Grace Vernon, Head of Boots Ignite, stated: “In 2026, you won’t be able to talk about beauty without talking about wellness. The boundaries between looking good and feeling good are not just blurring but dissolving entirely.”
Major retailers are seizing this opportunity. Ulta Beauty is one such example, with CEO Kecia Steelman referring to wellness as “a billion-dollar business over time.” She further noted that the market is growing at a pace faster than traditional beauty categories.
Source: https://theindustry.beauty/from-adaptogens-to-ai-how-wellness-is-rewriting-beauty-routines/