France Celebrates Historic Milestone with 102M Tourists in 2025
France has firmly established its reputation as the world’s premier tourism hotspot, celebrating a record-breaking 102 million international visitors in 2025. This historic figure represents an impressive increase from the previous year, setting a new benchmark for the nation’s tourism industry.
Announced on February 21, 2026, this surge in tourism signifies a robust recovery from global disruptions and a renewed global fascination with the allure of French destinations. From the charming boulevards of Paris to the breathtaking Mediterranean vistas of the French Riviera, a record number of travelers sought to immerse themselves in France’s rich cultural tapestry and diverse regional offerings.
Industry reports indicate that visitors from Europe, North America, Asia, and beyond were captivated by a broad spectrum of experiences across both urban and rural locales. This growth was fueled by strategic marketing initiatives led by organizations such as Atout France, which aimed to diversify tourist experiences beyond traditional landmarks, introducing them to lesser-known regions across the country.
As we look forward to 2026, tourism authorities are buoyed by early booking trends. Travelers from China, Mexico, and Canada are increasingly selecting France as their preferred destination. French officials have already begun implementing their ambitious 2030 tourism strategy. This strategy prioritizes enhancing visitor satisfaction, bolstering sustainable practices, and ensuring that the benefits of the growing influx of international tourists are felt across both urban and rural areas.
Source: Travel and Tour World