Shiseido and Global Superstar Lisa Unite for Ultimune Skincare Campaign
Japanese beauty titan, Shiseido, has announced global sensation Lisa (Lalisa Manobal) as its latest Global Ambassador. Lisa will be the face of a significant campaign for Shiseido’s renowned Ultimune skincare line. The collaboration kicks off in February 2026, featuring the “FAST. SLOW. FREE.” campaign across Shiseido’s global Instagram and TikTok platforms.
Since its inception in 2014, Ultimune has received over 331 beauty awards globally. It’s a serum designed to enhance skin strength over time, rather than offering immediate solutions. This philosophy aligns seamlessly with Lisa’s personal belief in long-term self-improvement and striving to be the best version of oneself.
“I regard Ultimune as a staple product, applauding its emphasis on fortifying the skin and providing long-term support,” Lisa expressed about the partnership. This strategic alliance allows Shiseido to engage with younger, global audiences through one of the most influential figures in K-pop.
In February 2026, a three-part film series will provide a deeper insight into the convergence of beauty, wellness, and personal empowerment. The campaign embodies the rising trend among beauty brands to focus on skin health and longevity, moving away from instant results.
Source: View the Vibe