M•A•C Cosmetics Appoints Chappell Roan as Global Ambassador in a Bold Beauty Industry Move
M•A•C Cosmetics has proudly announced singer Chappell Roan as its newest global brand ambassador. This marks a strategic shift for the brand, embracing alternative beauty aesthetics and self-expression. The announcement is a testament to the brand’s ongoing commitment to art, queerness, and drag culture.
“Since day one, they’ve embraced art, queerness, drag and self-expression,” Roan said about her affinity with the iconic beauty brand.
The campaign features the rising pop star with a striking cloud-white complexion, no eyebrows, and wearing M•A•C’s Cool Teddy lip shade—a modern interpretation of androgyny.
Makeup artist Andrew Dahling described the creative direction of the campaign:
“Chappell’s first M•A•C campaign is a modern take on androgyny that feels powerful, graphic and unmistakably her. I drew from film-noir monochrome and 1930s military references and then layered in her signature high glamour.”
This partnership reflects the increasing focus of beauty brands on authenticity and diverse representations of beauty. It signifies a move away from traditional standards towards more inclusive and artistic expressions.