K-Beauty Brand ‘I Dew Care’ Makes Waves with Target Launch
TikTok-favorite K-beauty brand I Dew Care has officially launched its “Seriously Fun Skincare” collection at Target stores nationwide and online. This major retail expansion, which took off on February 1, 2026, marks a significant milestone for the viral beauty brand.
The launch introduces two signature sets, along with a curated assortment of playful, impulse-friendly skincare essentials. These are designed to make viral K-beauty routines more accessible than ever. The product line is specifically tailored to resonate with Gen Z and Millennial consumers, featuring playful, sensorial formats and results-driven skincare solutions.
These products address common skin concerns such as:
- Dryness
- Acne
- Enlarged pores
- Pigmentation
- Early signs of aging
They deliver affordable efficacy with memorable textures, scents, and packaging. Fan-favorite items include ice cream-inspired masks, plush headbands, the Starlit Kitten Brightening Eye Patch, and targeted treatments with vitamin-rich formulas.
“With a continued focus on playful self-care and proven performance, I Dew Care remains at the forefront of translating viral K-beauty trends into approachable, everyday skincare,” the brand stated in its announcement. The Target rollout features products at accessible price points, designed for impulse purchases, gifting, and basket-building.
Source: PR Newswire