Unprecedented Growth in Clean Beauty Market Predicted to Reach $289 Billion by 2031
The global clean beauty market is witnessing a period of unparalleled growth, as revealed by a significant report from Mordor Intelligence, published on January 30, 2026. The market, which stood at a robust $163.35 billion in 2025, is anticipated to surge to $179.65 billion in 2026, and further escalate to an impressive $288.99 billion by 2031. This growth trajectory represents a substantial compound annual growth rate of 9.98%.
Such a rapid expansion indicates that clean beauty has transitioned from being a niche segment to a fundamental standard within the global beauty and personal care industry. Health, safety, and ingredient transparency have surfaced as key differentiators propelling market growth. The rising consumer awareness coupled with stringent regulatory scrutiny has made clean formulation practices indispensable for brands.
Regulatory initiatives like the U.S. FDA’s MoCRA reporting requirements and broadened allergen labeling frameworks in Europe are favoring brands equipped with robust clinical validation capabilities and regulatory expertise. Industry pundits opine that brands that successfully amalgamate clean principles with performance, safety, and transparency are positioning themselves as future frontrunners in the rapidly evolving beauty landscape.
Source: Globe Newswire – Mordor Intelligence Report