The Resurgence of Lymphatic Drainage Massages: A Wellness Trend on the Rise
Google searches for lymphatic drainage massages have surged globally since January 2025. This marks a significant resurgence of the wellness treatment, as consumers increasingly seek touch-based energy invigoration and holistic health solutions.
According to Mallory Huron, head of beauty and wellness forecasting at Future Snoops, treatments like lymphatic drainage massages are gaining prominence. This is because people are craving connection and community through in-person wellness experiences. The trend reflects a broader shift in the wellness industry towards treating the body as an interconnected system, rather than addressing isolated concerns.
“You’re seeing more exclusive experiences, more in-person events, because people crave that connection and community and real in-person touch,” said Caroline Weintraub, vice president at investment firm True Beauty Ventures. Members-based wellness clubs are cropping up in cities globally and continue to thrive. Major chains like Equinox are dramatically expanding lounge spaces to meet this demand.
The rise in lymphatic drainage massage popularity is part of 2026’s overarching wellness theme of holistic health. Consumers are seeking products, treatments, and habits that improve wellbeing across the board. The widespread use of wearables tracking data, combined with a renewed interest in ancient practices, has reframed how people approach their health and self-care routines.
Source: Business of Fashion