Vietnam’s Tourism Surge: Hotel Occupancy Soars in Major Cities
Vietnam’s tourism industry is witnessing an extraordinary surge in early 2026. Both Ho Chi Minh City and Hanoi are reporting hotel occupancy rates soaring to 75%. This spike follows a spectacular New Year’s holiday period. Ho Chi Minh City played host to over 1.24 million tourists, while Hanoi attracted approximately 630,000 visitors. Meanwhile, Danang posted an impressive $97.8 million in tourism revenue.
This hospitality boom signals a resounding comeback for Vietnam’s tourism sector. Both the leisure and business travel sectors are showing robust growth. Airlines such as Vietnam Airlines, VietJet Air, and Bamboo Airways are swiftly expanding routes and increasing flight frequencies to meet the surging demand from international travelers.
High-end properties in both cities are experiencing record occupancy rates. The availability of direct flights from major cities, including Paris, Frankfurt, Sydney, and Tokyo, has made accessing Vietnam’s tourism hubs more convenient than ever. The sector’s resilience, combined with improved infrastructure and sustainable practices, positions Vietnam as one of the fastest-growing travel destinations for 2026.
