Alpine Adventures and Wellness ‘Glowcations’: The Future of Travel in 2026
Travel trends for 2026 are shifting away from traditional beach holidays. According to new data from Skyscanner, a staggering 71% of UK travelers are considering or planning mountain escapes for their summer or autumn getaways. Hotel bookings for rooms with mountain views have surged 103% compared to last year, signaling a major shift in traveler preferences.
The rise in Alpine travel isn’t just about skiing. A significant 62% of travelers cite peace and quiet as their primary motivation, while 58% are attracted to beautiful, remote accommodations. An additional 41% want fewer crowds than beach holidays, with a niche 13% choosing lesser-known mountain ranges over popular destinations.
- Top destinations include:
- Austria’s Kitzbühel for glamour and thermal pools
- Zermatt for snow-sure resorts
- Canada’s Banff for adventure lodges
- Slovenia for eco-friendly, well-connected mountain experiences
Another emerging trend is ‘glowcations’—trips specifically designed around skin and wellness treatments. Particularly popular with Gen Z travelers, these wellness-focused vacations combine travel, beauty, wellness, and technology.
- Popular destinations include:
- Paris for French pharmacy products
- South Korea for K-beauty and ‘glass skin’ treatments
- Italy for spa escapes
- Kerala for Ayurveda
Travelers are also selecting hotels with circadian lighting systems, personalized sleep experiences, and plant-based dining options to support overall wellbeing.
Literary tourism and ‘set-jetting’ (visiting film and TV locations) are also expected to rise significantly in 2026. Travelers are seeking emotionally familiar destinations from their favorite books, series, and shows.
Source: Euronews