First Aid Beauty: Official Skincare Partner of Team USA for 2026 Winter Olympics
Procter & Gamble’s skincare brand, First Aid Beauty, has been declared as the Official Skincare of Team USA for the Olympic and Paralympic Winter Games Milano Cortina 2026. This partnership signifies the brand’s inaugural foray into the sports domain and marks a significant milestone for the company.
First Aid Beauty will be providing Team USA and all Olympic and Paralympic athletes with its top-selling Ultra Repair Cream. This product, known for its soothing, moisturizing, and conditioning properties, is enriched with sensitive skin-friendly ingredients like Colloidal Oatmeal. It’s particularly beneficial for athletes braving harsh winter conditions during training and competition.
“We could not be more proud to sponsor Team USA at Milano Cortina 2026. This partnership is especially meaningful as it marks our very first collaboration in the world of sports,” said Catherine D’Aragon, CEO of First Aid Beauty. This announcement comes as the brand continues to broaden its footprint in the professional and athletic wellness sector.
Source: Premium Beauty News