First Aid Beauty: The Official Skincare Partner for Team USA at Milano Cortina 2026
First Aid Beauty, the Procter & Gamble skincare brand renowned for its sensitive skin-friendly formulas, has been announced as the Official Skincare of Team USA for the Olympic and Paralympic Winter Games Milano Cortina 2026.
This partnership signifies First Aid Beauty’s inaugural venture into the world of sports, aligning with a significant rebrand for the company. In an effort to support athletes competing in harsh winter conditions, First Aid Beauty will provide Team USA and all Olympic and Paralympic athletes with its top-selling Ultra Repair Cream. This cream, enriched with Colloidal Oatmeal, is designed to soothe, moisturize, and condition sensitive skin.
“We could not be more proud to sponsor Team USA at Milano Cortina 2026,” proclaims Catherine D’Aragon, CEO of First Aid Beauty. Olympic Snowboarder Jamie Anderson and Para cross-country skier Sydney Jo Peterson will serve as official brand representatives throughout the Games.
In celebration of the partnership, First Aid Beauty has introduced a limited edition Dry Skin Rescue Kit. This kit is available at Sephora, Amazon, and on the First Aid Beauty website. It features travel-sized products such as the Ultra Gentle Cream-to-Foam Face Cleanser, Ultra Repair Cream, and the new Hydrating Pillow Pads. These products deliver what the brand refers to as “5x hydration power” to cater to winter skin needs.
Source: Yahoo Finance