Aveda Introduces Advanced Hydrating Scalp & Hair Masque
Aveda is set to launch the Scalp Solutions Hydrating Scalp & Hair Masque on December 29, 2024. This marks a significant expansion to the brand’s advanced scalp care collection, designed to combat visible signs of premature scalp aging.
The treatment is enriched with Biotech Naturals Moisture Recharge Technology. It is specifically formulated to boost the scalp’s moisture barrier by 77%, while leaving hair soft, supremely hydrated, and four times smoother, according to the company’s clinical testing.
This formulation is ideal for normal to dry, stressed scalps and all hair types. It offers a spa-like self-care experience and can be used as a conditioner replacement on wash days. The masque boasts 94% naturally derived ingredients and is a testament to Aveda’s commitment to vegan, cruelty-free formulations certified by Leaping Bunny.
The product, priced at $56, will be available at Aveda stores, partner salons, specialty retailers, and on aveda.com. The launch underscores the growing trend of scalp care as a crucial aspect of overall hair health. Consumers are increasingly treating their scalps with the same attention traditionally reserved for facial skincare.
The Scalp Solutions collection addresses multiple scalp concerns including dryness, oil imbalance, and signs of aging. This reflects the beauty industry’s shift towards holistic, science-backed haircare solutions.