Naomi Watts’ Beauty Brand, Stripes, Unveils Menopause-Focused Body Butter
Actress and wellness entrepreneur, Naomi Watts, is broadening the horizons of her menopause-centric beauty brand, Stripes. The brand’s latest addition is the Rich & Tight Body Butter, set to launch on December 10, 2024. This innovative product is designed to cater to a burgeoning consumer segment that is actively seeking beauty solutions tailored for hormonal transitions.
Watts, the founder of Stripes, has been lauded for her candid approach to discussing the challenges associated with menopause. The brand’s newest campaign features Watts herself, thereby reinforcing her genuine connection to the products and the audience they are intended for.
The launch of this product is a reflection of the wider industry trend towards age-inclusive beauty and wellness solutions. The wellness industry is projected to grow to an estimated $10 trillion by 2029, as per the Global Wellness Institute. Brands are now more than ever recognizing menopause and perimenopause as significant market opportunities. The term “perimenopause” has become a trending topic in the longevity and wellness space, with consumers on the lookout for products that cater to specific hormonal skin changes.
This trend is part of a larger movement that sees major beauty companies investing in women’s health innovations. Menopause has emerged as a key focal point for product development in 2025.
Source: Business of Fashion