Unveiling ‘Complete Self’: Olive Young’s Top K-Beauty Trend for 2026
CJ Olive Young, a frontrunner in South Korea’s health and beauty retail, has spotlighted the quest for a “complete self” as the most influential trend in K-beauty for 2025 and 2026, as declared on December 19, 2024. The retailer has observed that wellness trends are progressively molding the future of K-beauty on a global scale, with the US, UK, and China – major consumer bases – placing wellness at the forefront of their daily lives.
The company has coined the acronym “FULL MOON” to encapsulate the essence of K-beauty trends: Feel-good wellness, Unwind to win, Lifestyle shift (climate), Layered K-routine, Medical-home loop, Over the makeup, One bite luxury, and Next-gen beauty concierge. Olive Young has witnessed a substantial double-digit growth in customers aged 15-24 purchasing wellness products annually since 2022.
Additionally, the retailer has pinpointed a “derma shades” trend, which offers makeup solutions tailored to consumers’ skin concerns. This year, searches for skincare keywords such as soothing, barrier, and moisture in the makeup category have skyrocketed by over 150% compared to the previous year on their platform. Beauty brands are now innovating color products with naturally derived ingredients and securing patents for related technologies, signifying the fusion of skincare and makeup.
Source: https://www.personalcareinsights.com/news/olive-young-k-beauty-trends.html