John Frieda Unveils Groundbreaking 3-Day Blowout Spray Following TikTok Buzz
Hair care titan, John Frieda, has officially unveiled its pioneering styling spray. This product created a sensation on TikTok during its pre-launch phase, selling thousands of units before its official retail introduction. The innovative blowout spray guarantees salon-level results that endure up to three days, providing superior humidity protection and heat resistance up to 450 degrees Fahrenheit.
“Our groundbreaking new blowout spray delivers a salon-grade, smooth blowout that lasts three days, offering exceptional humidity-proofing and protection,” states Marissa Vallillo, director of marketing for John Frieda Hair Care. The formula is enriched with keratin infusion for smooth, glossy results without any greasiness. Additionally, it includes a proprietary Humidity Shield Complex that forms an invisible barrier around hair strands to ward off frizz.
The product caters to the escalating consumer demand for enduring styling solutions that can resist environmental factors like humidity and provide heat protection during styling. The viral success on TikTok Shop underscores the influence of social media platforms in propelling beauty product launches. Consumers have been eagerly sharing their before-and-after results. The spray is now accessible at major beauty retailers as part of the new product launches in December 2024.
Source: https://www.newbeauty.com/new-beauty-products-december-2024/