Supergoop! Appoints Former Amazon Beauty Executive, Melis del Rey, as CEO
Sunscreen brand Supergoop! has announced the appointment of Melis del Rey, the former General Manager of Amazon U.S. Health and Beauty, as its new Chief Executive Officer and Board Director, effective from December 8, 2024.
Del Rey, who is renowned for transforming Amazon into a significant contender in the prestige beauty market, brings with her over two decades of experience in the beauty and consumer products industry.
- During her tenure at Amazon, she successfully attracted prestigious brands such as L’Oréal Luxe and Estée Lauder Cos.
- She succeeds Gregory Polcer, who has been serving as the Interim CEO since May 2024.
- Del Rey holds a Ph.D. in New Product Development & Engineering Design.
- She has previously spent over a decade at Procter & Gamble, working with renowned brands like Pantene and Olay.
Speaking about her new role, Del Rey said, “Supergoop! is one of those rare brands that defines a category rather than simply participating in it.”
This strategic appointment comes at a time when the SPF-focused brand, which was acquired by Blackstone in 2021, is planning to expand its global reach and solidify its position in the sun protection market.
Source: PR Newswire