Supergoop! Appoints Former Amazon Beauty Executive, Melis del Rey, as New CEO
Supergoop!, a renowned sunscreen brand, has announced the appointment of Melis del Rey, the former General Manager of Amazon U.S. Health and Beauty, as its new Chief Executive Officer and Board Director. The appointment will take effect on December 8, 2024.
Del Rey brings with her over two decades of experience in the global beauty industry. She is widely recognized for transforming Amazon’s beauty business from a mere replenishment-driven channel into a leading beauty destination.
During her tenure at Amazon, the platform witnessed the arrival of prestigious brands that had previously shied away from it. This includes:
- L’Oréal Luxe brands in 2023
- Estée Lauder Companies’ Clinique in 2024, which now boasts 11 brands on Amazon
“Supergoop! is one of those rare brands that defines a category rather than simply participating in it,” said del Rey. “The brand’s commitment to innovation, education, and joyful sun protection has already transformed how people think about SPF.”
The appointment follows a period of leadership transition at Supergoop!, with Gregory Polcer serving as interim CEO since May 2024. Del Rey will relocate from Seattle to New York for the position and work closely with the board to expand the SPF brand’s global impact.
Source: WWD