AI-Powered ‘Airline-Style’ Pricing: A New Trend in the Hotel Industry
The hospitality industry is undergoing a significant transformation. Hotels are increasingly adopting airline-style à la carte pricing, powered by artificial intelligence (AI). This innovative approach is revolutionizing the way hotels operate and interact with their guests.
Over 5,000 Wyndham hotels implemented this cutting-edge technology in 2024. The system allows properties to text guests 24 hours before check-in with personalized add-on offers. These can range from early check-in at hotels near Disneyland to beach toy baskets at coastal properties.
Major chains, including IHG Hotels & Resorts, Marriott International, and Hilton Hotels, are expanding their optional amenities and services during the booking process. This AI-driven approach helps hotels unbundle their offerings and create personalized guest experiences.
While this strategy has the potential to increase revenue, industry surveys show mixed consumer acceptance. Only 14% of consumers are willing to pay premiums for better views or additional services.
Source: NBC News