Supergoop Appoints Former Amazon Beauty Chief, Melis del Rey, as New CEO
Melis del Rey, renowned for her role in transforming Amazon into a significant contender in the prestige beauty market, has been named the CEO and Board Director of sunscreen brand, Supergoop! Her appointment will be effective from December 8, 2024.
Del Rey brings with her a wealth of experience from over two decades in the beauty industry. Her most recent role was as the General Manager of Amazon U.S. Health and Beauty. Under her astute leadership, Amazon managed to attract prestigious brands such as L’Oréal Luxe and The Estée Lauder Companies to the platform for the first time.
She will be succeeding Gregory Polcer, who has been serving as the interim CEO since May 2024. This comes as part of a series of significant leadership changes at Supergoop! Founder Holly Thaggard stepped away from day-to-day operations in April.
Upon her appointment, del Rey stated, “Supergoop! is one of those rare brands that defines a category rather than simply participating in it.” She further emphasized her plans to accelerate the brand’s global momentum.
Source: WWD