Amazon Beauty Executive, Melis del Rey, Appointed as New CEO of Supergoop!
Supergoop!, a renowned sunscreen brand, has announced the appointment of Melis del Rey, a former Amazon executive, as its new Chief Executive Officer and Board Director. The appointment, effective from December 8, 2024, brings del Rey’s extensive experience of over two decades in global beauty and consumer products to the forefront.
Del Rey’s most recent role was the General Manager of Amazon U.S. Health and Beauty. Under her leadership, she revolutionized Amazon’s beauty business, transforming it from a replenishment-driven channel into a leading beauty destination. Her successful strategies attracted prestigious brands like L’Oréal Luxe and Estée Lauder Companies to the platform. Estée Lauder now operates 11 brands on Amazon in the U.S.
“Supergoop! is one of those rare brands that defines a category rather than simply participating in it,” said del Rey, who holds a Ph.D. in New Product Development & Engineering Design. She succeeds Gregory Polcer, who served as interim CEO since May 2024.
The appointment comes as Supergoop!, owned by Blackstone since 2021, seeks to expand its mission of promoting daily SPF adoption globally.
Edgar Huber, Chairman of Supergoop!’s Board, praised del Rey’s “proven track record of building global brands” and expertise in omnichannel strategy as uniquely suited for the brand’s next growth phase.
Source: https://wwd.com/beauty-industry-news/skin-care/melis-del-rey-named-ceo-supergoop-1238356326/