Revolution Beauty Undertakes Major Turnaround Effort, Eliminates 80+ Positions
Revolution Beauty has recently disclosed the elimination of over 80 positions since March 2025. This significant move is part of a comprehensive turnaround strategy, attributed to escalating losses due to the performance of the previous management.
The UK-based beauty firm reported a 31.8% drop in revenues, falling to £49.4 million during the most recent half-year period. Losses before tax also saw a steep rise, reaching £18.4 million, a significant increase from the previous year’s £10.9 million.
Founders of the company, Adam Minto and Tom Allsworth, reassumed leadership roles earlier this year. Their return to the helm was aimed at guiding the restructuring process, following their departure in 2022 due to accounting discrepancies.
Despite the hurdles, Revolution Beauty’s shares experienced a 2% increase post-announcement. This indicates investor confidence in the company’s turnaround strategy. The firm has been diligently working on rebuilding its brand ranges, pricing structure, and speed to market, with the goal to “restore what made Revolution Beauty a success in the first place.”
Source: Perspective Media