The ‘Ozempic Effect’: GLP-1 Medications Spark a 10% Surge in Beauty Spending
Weight loss medications such as Ozempic and Wegovy are fueling an unexpected boom in the beauty industry. Users of these medications are purchasing fragrance, lipstick, hair styling products, and facial skincare at a rate 10% higher than non-users, as revealed by recent market analysis.
This trend is a reflection of what experts term as the ‘positive vibes’ effect. The boost in self-image and confidence resulting from weight loss leads to an uptick in beauty spending. Presently, between 8-10% of Americans are on GLP-1 medications, and 30-35% have expressed interest in trying them, according to data from PricewaterhouseCoopers.
Beauty brands are reacting to this trend by launching targeted products to address visible side effects such as ‘Ozempic face’ and sagging skin. L’Oréal’s SkinCeuticals recently introduced its A.G.E. Interrupter Ultra Serum, specifically designed to counteract the effects of rapid weight loss. Simultaneously, emerging brands like Replenza have developed supplements tailored for GLP-1 users, aiming to support digestive health and skin elasticity.
‘This is such an exciting launch for us since we are making an impact on those who are struggling with mixed emotions after rapid weight loss,’ said Tara Pyle, General Manager of SkinCeuticals.
Source: U.S. Chamber of Commerce