Beauty & Wellness Industry Hits $200B Milestone, Propelled by Mental Health Focus
The combined beauty and wellness market has reached a significant milestone, growing to $200 billion with a 4% increase year-over-year ending June 2025, according to Circana’s latest “Art of Well-Being” report.
Mental health has emerged as a primary driver, with stress reduction and mental health issues rising to the top of wellness goals. This shift is fueling the sleep and relaxation market, spanning everything from scented room sprays to silk pillows and sleep supplements.
Almost 70% of consumers across the U.S., Canada, Europe, and Australia now make self-care a priority, indicating a cultural shift toward holistic health. Younger consumers are leading this transformation, with Generation Z and Millennials incorporating beauty into their wellness routines for emotional uplift.
“Gen Z seeks confidence, mental health and ‘me time’ through grooming,” explained Larissa Jensen, senior vice president at Circana. “Beauty routines are increasingly about feeling good, not just looking good.”
The trend represents a convergence where consumers embrace beauty products as part of taking care of themselves, whether through full regimens or simple routines.
Source: Women’s Wear Daily