Former Amazon Beauty Executive, Melis del Rey, Takes the Helm at Supergoop!
SPF-focused beauty brand Supergoop! welcomes Melis del Rey as its new Chief Executive Officer and Board Director. With over two decades of beauty industry expertise, del Rey brings a wealth of knowledge and experience to the sunscreen innovator.
Del Rey’s previous role was the General Manager of Amazon US Health & Beauty. She is credited with transforming the platform into a prestige beauty powerhouse.
Her impressive background includes:
- A Ph.D. in New Product Development & Engineering Design
- Extensive experience at Procter & Gamble, where she spent over a decade in marketing and sales leadership roles across the company’s global beauty portfolio
During her 11-year tenure at Amazon, del Rey built and scaled the company’s global Health and Beauty businesses, creating immersive, innovative, and personalized shopping experiences.
This strategic appointment signals Supergoop!‘s ambitious growth plans. As the SPF category continues to expand and consumer awareness of daily sun protection increases, the brand is poised for significant growth.