CeraVe Dives into Hair Care: Launches Dermatologist-Endorsed Line
The beloved skincare brand, CeraVe, has officially expanded into hair care. Their debut collection features the same ceramide technology that made their moisturizers a staple in many skincare routines. This exciting venture was developed in partnership with dermatologists and leverages L’Oréal’s century of hair expertise.
The new line includes a Gentle Hydrating Shampoo that is enriched with three essential ceramides, niacinamide, and hyaluronic acid.
“Having worked closely with the CeraVe hair-care team from the very start, I have seen the exceptional efficacy and results this line delivers,” says New York dermatologist Dr. Doris Day. “Our top priority was to thoughtfully create products that are both effective and gentle, ensuring they are suitable for everyone.”
The fragrance-free, clinically tested formula is designed to cleanse hair while maintaining scalp health and moisture balance. This marks CeraVe’s strategic move into the rapidly growing scalp care segment. This segment has seen increased consumer interest as people recognize the connection between scalp health and overall hair wellness.
Source: New Beauty