Ulta Beauty Marks its First Middle East Store Opening in Kuwait
Ulta Beauty, a renowned beauty retail giant, has proudly launched its first Middle East location at The Avenues in Kuwait. The grand opening took place on November 7, 2025, signifying a crucial landmark in the company’s international expansion strategy. The 15,000-square-foot flagship store symbolizes Ulta’s entry into the region, facilitated by a strategic alliance with Alshaya Group, one of the Middle East’s leading retail operators.
The Kuwait store boasts an array of over 300 coveted beauty and wellness brands. Many of these brands are making their Middle East debut as part of Ulta’s exclusive “Only at Ulta” offering. The expertly curated selection features popular US brands such as Ulta Beauty Collection, Morphe, LolaVie, and Snif. This is in addition to global favorites like Peter Thomas Roth and emerging local brands including Bex Beauty and Nadine Njeim Beauty.
“The inauguration of our first Ulta Beauty store in the Middle East is a proud moment for our brand and our collaboration with Alshaya Group,” expressed Kecia Steelman, President and CEO of Ulta Beauty. The expansion is set to continue with scheduled openings in the UAE at Mall of the Emirates (January 2026) and Dubai Mall (March 2026), as well as in Saudi Arabia at Red Sea Mall (March 2026).
Source: Ulta Beauty Press Release