Major Shifts in 2026 Travel Behavior Unveiled by TravelBoom Study
A comprehensive new study by TravelBoom reveals significant changes in American travel behavior for 2026. The key finding is that flexibility is now the baseline expectation for modern travelers.
The 2026 Leisure Travel Trends Study, based on a national survey of 500 U.S. travelers, shows that nearly half (48.8%) now expect full freedom to cancel or change plans. This research uncovers a striking fact: only 5.8% of travelers are willing to book non-refundable rates. This marks a dramatic shift in booking preferences.
Furthermore, customer reviews are now overshadowing traditional brand trust as the primary decision-making factor for travel bookings. This study highlights how economic, cultural, and technological forces are reshaping the travel landscape.
These changes have significant implications for hotels, resorts, vacation rentals, and destination marketing organizations. TravelBoom’s findings suggest travel companies must adapt to meet evolving consumer expectations around flexibility and transparency.
Source: www.hotelnewsresource.com