Medical Concerns Over Gen Alpha Skincare Trend
Medical professionals are sounding the alarm on beauty brands that are targeting Generation Alpha (ages 6-17) with skincare products originally designed for adult skin concerns. Recent product launches, such as Shay Mitchell’s Rini brand for children as young as 3 years old, have sparked significant backlash online.
Dermatologists are warning about the potential harm to developing young skin from products containing retinol, vitamin C, and glycolic acid. The controversy has further escalated as social media content featuring luxury brands like Drunk Elephant and Charlotte Tilbury drives tweens to spend an estimated $4.7 billion on beauty products in 2023 alone.
“I really don’t think that we have to worry about the systemic effects… but advise against using them on young skin,” noted NYC dermatologist Dr. Claire Wolinsky.
The ongoing debate underscores the growing concerns about beauty standards being imposed on children through social media influence and viral “Get Ready With Me” videos.
Source: Today.com