CeraVe Dives into Hair Care: Launches Dermatologist-Developed Line
Skincare titan, CeraVe, has officially made its debut in the hair care market. The company has launched its first-ever collection of shampoos and conditioners, leveraging the century-long hair expertise of L’Oréal. This new line puts a spotlight on scalp health, featuring the same three essential ceramides that have made CeraVe a household name in skincare.
Renowned New York dermatologist, Dr. Doris Day, who worked closely with the CeraVe hair-care team from the inception, vouches for the line’s exceptional efficacy. “I have seen the remarkable results this line delivers,” she says. The collection is divided into two distinct lines:
- A line dedicated to hydrating dry scalps
- Another line aimed at combating dandruff
Both lines have been developed in collaboration with dermatologists.
The fragrance-free shampoo in the collection is enriched with ceramides to bolster the skin barrier while ensuring the scalp and hair remain moisturized. It also includes key ingredients like niacinamide and hyaluronic acid. This launch signifies a major expansion for the trusted skincare brand into the fiercely competitive hair care market.
Source: https://www.newbeauty.com/new-beauty-products-november-2024/