CeraVe Debuts Its First Hair Care Collection Exclusively at Walmart
CeraVe, the leading skincare brand recommended by dermatologists, has made a grand entry into the hair care market. Their inaugural collection, launched exclusively at Walmart, includes the Anti-Dandruff Shampoo and Conditioner and Gentle Hydrating formulas. The best part? All products are priced under $10.
This new line is a result of L’Oréal’s century-long expertise in hair care and CeraVe’s signature three essential ceramides, identical to those found in the scalp. The Anti-Dandruff system, featuring 1% Pyrithione Zinc, promises to eliminate up to 100% of visible flakes while maintaining scalp barrier health.
Dr. Doris Day, a board-certified dermatologist, lauded the launch, saying, “Our top priority was to thoughtfully create products that are both effective and gentle, ensuring they are suitable for everyone.”
The collection aims to cater to the needs of the 20% of Americans who suffer from dandruff. It does so while maintaining a sulfate, paraben, and fragrance-free formulation.
Source: PR Newswire