Skims Ventures into Beauty Realm with High-Profile Executive Acquisition
Kim Kardashian’s shapewear empire, Skims, is making a significant leap into the beauty industry. The brand has appointed Ami Colé founder, Diarrha N’Diaye-Mbaye, as the Executive Vice President of Beauty & Fragrance, effective from November 3, 2025. This strategic acquisition signifies Skims’ ambitious expansion beyond its core shapewear and loungewear categories into the lucrative beauty market.
N’Diaye-Mbaye brings substantial expertise to the role, being the founder of Ami Colé, a beauty brand specifically designed for melanin-rich skin tones. Her appointment suggests that Skims is prioritizing inclusive beauty formulations from the outset, aligning with broader industry trends toward diversity and representation. This move comes as celebrity beauty brands continue to dominate market share.
- Products from stars like Rihanna, Selena Gomez, and Ariana Grande have achieved massive commercial success.
The beauty industry expansion represents a natural progression for Skims, which has built a devoted following through strategic marketing and celebrity endorsements. With the global beauty market valued at over $500 billion, this move positions Skims to capitalize on the intersection of fashion, wellness, and beauty that defines modern consumer preferences.
Source: TheIndustry.beauty