CeraVe Dives into Hair Care with Dermatologist-Endorsed Collection
CeraVe, a brand synonymous with dermatologist-recommended moisturizers, has made its grand entry into the hair care market. In November 2024, the brand unveiled its debut hair care collection. This new line, backed by L’Oréal’s century of hair expertise, emphasizes scalp health and delivers soft, healthy hair. It does so by incorporating the brand’s signature three essential ceramides.
The collection features a clinically tested, fragrance-free shampoo. This product, developed in collaboration with dermatologists, leverages the same ceramide technology that propelled CeraVe’s skincare line to fame. Dr. Doris Day, a renowned New York dermatologist, applauded the collection. She highlighted that the products are “both effective and gentle, ensuring they are suitable for everyone.”
This venture marks a significant milestone for CeraVe. It signifies the brand’s application of its proven skincare science to the hair care market. The collection embodies the rising “skinification” trend in hair care. This trend sees scalp health receiving the same level of attention as facial skin care.
Source: www.newbeauty.com