Announcing the Winners of Shop TODAY’s Inaugural Mature Beauty Awards 2025
Shop TODAY has recently unveiled the winners of its premier Mature Beauty Awards 2025. The awards spotlight 70 exceptional products, handpicked from over 700 submissions. These awards honor beauty products that have been specifically tested by women up to their 80s, with a focus on all-ages effectiveness.
Notable Winners
- Biodance Bio-Collagen Real Deep Mask toner pads: This product bagged the award for the best moisturizing toner. This K-Beauty product, available in a pack of 60 with a handy tweezer, is designed to enhance skin elasticity and even out skin tone. Associate editor Shannon Garlin lauded the product, stating, “I love that I can use these daily and it takes less time to use than the mask.”
- L’Oréal’s thickening shampoo and conditioner: Infused with biotin and hyaluronic acid, this product scored 4.5/5 stars for its ability to strengthen fine hair.
- NuFace devices and various Maybelline products were also acknowledged for their effectiveness in addressing mature skin concerns.
Adrianna Brach, Shop TODAY’s editorial director, emphasized the rigorous testing process, “We tested hundreds of products to deliver these awards, from concealer to moisturizer.”
The winning products tackle common mature beauty issues such as hydration, volume, and anti-aging. Moreover, these products are accessible, with prices starting from just $7.
The comprehensive testing involved an eight-month evaluation period, incorporating products into daily beauty routines to assess value, satisfaction, and quality.
Source: www.today.com