Estée Lauder’s Historic Debut on Amazon with Innovative Virtual Try-On Technology
Luxury beauty giant Estée Lauder has officially made its debut in Amazon’s U.S. Premium Beauty store on October 22, 2024. This marks a significant milestone for the 78-year-old brand as it continues to expand its digital presence.
The launch features an exclusive Virtual Foundation Tool that allows Amazon customers to virtually compare and select from over 55 shades of the brand’s bestselling Double Wear Stay-in-Place foundation. This innovative technology enables customers to find their perfect shade and add it directly to their Amazon shopping cart.
Justin Boxford, Global Brand President of Estée Lauder, described the launch as “a huge milestone” for the brand. Estée Lauder is bringing its high-performance skincare, makeup, and legendary fragrances to Amazon’s highly engaged beauty community.
The move is part of The Estée Lauder Companies’ broader strategy to launch multiple brands on Amazon Premium Beauty throughout 2024. Prime members will enjoy fast, free shipping on all orders.
Source: Estée Lauder Companies