October 2025’s Beauty Innovations: Top Picks by NewBeauty
NewBeauty magazine has unveiled its top picks of the most innovative beauty products set to hit the shelves in October 2025. The curated selection features breakthrough formulations from both luxury and emerging brands, including Prada Beauty’s chic hand cream with 2% niacinamide, Rhode’s logo under-eye patches, and state-of-the-art collagen-boosting moisturizers.
Standout Products
One of the standout products is a new collagen-boosting moisturizer, specifically formulated for mature skin experiencing volume loss and extreme dryness. Clinical studies have shown that it provides instant hydration and reduces dry patches by 54% in menopausal and postmenopausal women. The formula utilizes patent-pending Micro Growth Factor Technology to support collagen production.
October Lineup Highlights
The October lineup also features Brazilian hairstylist Rogério Cavalcante’s new brand with Molecular Repair Technology, and content creator Arshia Moorjani’s inclusive makeup line Meri Stori, which launched with a 4,200-person waitlist. These innovations reflect the industry’s focus on personalized, high-performance beauty solutions.