Choice Hotels Doubles French Presence with Addition of 50 New Properties
Choice Hotels International recently unveiled plans for a significant European expansion, with the addition of 50 new properties, accounting for over 4,800 rooms, across France. This bold step is set to nearly double the company’s French portfolio from 57 to 107 franchised hotels, marking one of the largest hotel expansion announcements in Europe this year.
The newly added properties will join the Quality Suites brand, further enhancing Choice Hotels’ existing Clarion, Quality, Comfort, and Ascend Hotel Collection properties in France. This expansion comes at a time when France continues to be Europe’s largest hotel franchise market, providing substantial growth opportunities for global hotel companies.
Choice Hotels’ expansion is a reflection of the wider trend of hotel chains seizing the opportunity presented by the tourism recovery in Europe. This strategic move positions the company to better cater to the increasing demand for mid-scale accommodations across France, as international travel bounces back strongly.
The announcement highlights the confidence that major hospitality companies have in the European travel market, with expectations of continued growth through 2025.
Source: Breaking Travel News