Get Ready for Amazon’s Annual Holiday Beauty Event: Massive Savings Starting October 20
Amazon’s fifth annual Holiday Beauty Event is set to launch tomorrow, October 20, and will run through November 2, offering massive savings on premium beauty brands. This two-week shopping extravaganza promises up to 40% off on thousands of curated beauty products across various categories such as skincare, makeup, haircare, personal care, and fragrances.
Featured brands include luxury favorites like Charlotte Tilbury, LANEIGE, Estée Lauder, Clinique, Sunday Riley, La Roche-Posay, ELEMIS, and Moroccanoil. The event will also feature rotating 48-hour category flash deals, with makeup discounts up to 50% on Monday and Tuesday, followed by haircare deals up to 45% on Wednesday and Thursday.
Interactive Amazon Live programming will showcase daily livestreams from top beauty creators including Shawty Sin, Madison LeCroy, and Roger Wh0, featuring tutorials and real-time product demonstrations. This year’s event includes exclusive Amazon-only gift sets and special wellness category deals, capitalizing on the platform’s growing dominance in beauty retail.
According to NielsenIQ, Amazon achieved a 7.3% market share gain in beauty from 2021 to 2024, with Morgan Stanley predicting it will become the top beauty retailer in 2025.