Remarkable Tourism Recovery in Thailand’s Koh Chang Despite Border Tensions
Thailand’s second-largest island, Koh Chang, is experiencing a significant resurgence in tourism. This comes despite recent Thai-Cambodian border tensions that had previously led to a decline in visitors. The Tourism Authority of Thailand (TAT) has been instrumental in this recovery, launching targeted campaigns to rejuvenate tourism in the Trat province.
The TAT’s ambitious goal is to attract over 700,000 visitors by 2025, generating an estimated 6 billion baht in tourism revenue. A key part of this strategy has been significant infrastructure improvements, including upgrades to the Ao Thammachat Pier ferry services. These enhancements have made travel more efficient for visitors, improving the overall visitor experience.
The recovery efforts have a strong focus on sustainable eco-tourism practices. The aim is to promote Koh Chang as a safe, accessible destination with a diverse range of attractions for year-round travel. The TAT’s promotional campaigns are designed to restore confidence in international travelers. This is achieved through collaboration with travel agencies, hotels, and resorts.
With its natural beauty, improved infrastructure, and targeted marketing efforts, Koh Chang is well-positioned to regain its status as a popular Southeast Asian destination.
Source: Travel and Tour World