ILY, Malaysian Kids’ Beauty Brand, Ventures into Saudi Arabia
Malaysia’s JEONG FAMILY has secured an exclusive distribution agreement with Saudi beauty retailer, Nice One. This partnership will introduce its kids’ beauty brand, ILY, to Saudi Arabia. This move signifies the first instance of a Malaysian-born, Halal-ready children’s beauty brand penetrating the Middle Eastern market.
Nice One will function as the sole distributor of ILY across both online and offline channels in Saudi Arabia. The brand, celebrated for its clean, dermatologically tested formulations specifically designed for children, is already available in over 200 locations throughout Malaysia and Singapore. The brand also has plans for further expansion across the Asia Pacific.
This strategic alliance marks a significant milestone for the burgeoning kids’ beauty market. This is especially true in regions where Halal certification and clean formulations are of utmost importance. ILY’s expansion into Saudi Arabia allows it to tap into the Middle East’s rapidly growing beauty market. At the same time, it caters to the specific cultural and religious needs of the region.
Source: Global Cosmetics News